3. What kind of media institution might distribute your media product and why?

I think Columbia Pictures would be the most suitable as it has been involved in the distribution of a number of successful films from a wide range of genres such as; The Karate Kid, Ghostbusters,

Men in Black, Black hawk down, and Spider Man as well as many more.

They are also especially know for being involved in the distribution of a large number of famous Noir classics such as; Pushover, Nightfall and Human Desire. By making a larger number of films from a variety of genres, Columbia Pictures will have gained good experience and will know what the audience will want. Also from working with a number of different directors, some of those who have worked on other thrillers, they may be able to give some input into methods that would make our thriller product better and will have knowledge on the best ways to distribute it as they will know where and who to target.

Columbia Pictures has been going since 1919 and is a very well know media institution, also through running for so long and being part of Sony Pictures it is trusted and so will have a lot of useful connections. They also have a very large income, with revenue of $7.2 billion in 2010 so they will have enough money to fund new and upcoming films, and see them all the way until their release date and further. Also through having this money they will be able to afford to publicise the films in order to get them a lot more known to the public and the films target audience.

Columbia Pictures is one of America's oldest media institutions and is based in Culver City, California (next door to Hollywood); by being based here they will have a lot of useful resources at hand, and will have a wide variety of places near that could be used to make the film. Hollywood is very dominant in the film world and so will mean our film can get global distribution. Columbia Pictures is also a company known and trusted worldwide so will allow our film to have a lot of publicity all over the globe.